JR Friday

Jr Friday is a side conversation in scent—intentional, nuanced, unforgettable at close range.

Small-batch formulas, built from carefully selected essential oils and crafted by hand.

Pocketable atomizers mean you carry only what matters. Sized for spontaneity, they let you own the night—not the bottle.

It was really fun to design their logo and use AI video and text-to-voice to create a series of short form videos to launch this new cologne and perfume brand.

Roles:
Creative Director, AI Prompt Engineer & Designer

AI imagery & text-to-voice - Video edited by hand

AI imagery & text-to-voice - Video edited by hand

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